The Principles of Influence (video)
Average Reading Time: less than a minute.
Great video of psychologist Robert Cialdini introducing the universal principles of influence: reciprocation, scarcity, authority, commitment, liking, and consensus.
Still curious? Read Robert Cialdini’s books Yes!: 50 Scientifically Proven Ways to be Persuasive and Influence: The Psychology of Persuasion.
