**reader suggestions are at the bottom***
How We Decide by Jonah Lehrer
Predictably Irrational by Dan Ariely
Mentioned by many others. Outstanding experimentally-driven analysis of human irrationality.
Nudge by Richard Thaler and Cass Sunstein
Great book that explains the disproportionate impact that initial conditions (priming, anchoring, etc.) have on our decision making.
Stumbling Toward Happiness, by Dan Gilbert
Very engaging book, focusing mostly on how we go awry when we try to make decisions based upon our recollection of past events or beliefs about how we will feel in the future. (I also really enjoyed Haidt’s Happiness Hypothesis, though it’s less focused on decision making than this book is.)
Sway: The Irresistable Pull of Irrational Behavior by Ori and Rom Brafman
Essentially, a quicker and more anecdotal version of Predictably Irrational.
Robert Axelrod’s, The Evolution of Cooperation (game theory & cooperative behavior)
Buyology by Martin Lindstrom
The Black Swan by Nassim Nicholas Taleb
Fooled by Randomness by Nassim NicholasTaleb
Paradox of Choice by Barry Schwartz
The Psychology of Human Misjudgment by Charlie Munger
The Psychology of Judgment and Decision Making by Scott Plous
Checklist Manifesto by Atul Gawande
Seeking Wisdom by Peter Bevelin
How to Measure Anything: Finding the Value of “Intangibles” in Business
A Whole New Mind by Dan Pink
Influence: The Psychology of Persuasion, by Robert Cialdini
Thinking, Fast and Slow, by Daniel Kahneman
Your Are Not So Smart, David McRaney
On Being Certain by Robert Burton
A fascinating account of the neuroscience behind the feeling of “rightness” we get when we make decisions.
That’s an interesting list. I’d add:
***Reader suggestions (Thanks!).***
Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
Why do people dodge responsibility when things fall apart? Why the parade of public figures unable to own up when they screw up? Why the endless marital quarrels over who is right? Why can we see hypocrisy in others but not in ourselves? Are we all liars? Or do we really believe the stories we tell?
How We Know What Isn’t So: The Fallibility of Human Reason in Everyday Life
When can we trust what we believe – that “teams and players have winning streaks”, that “flattery works”, or that “the more people who agree, the more likely they are to be right” – and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life.
Decision Traps: The Ten Barriers to Decision-Making and How to Overcome Them
Two experts in business management show how to avoid the ten common pitfalls that ensanre decision makers. The very latest research in the fields of business and psychology has been distilled into practical training methods that will save readers from ever making a bad decision again.
The Invisible Gorilla: How Our Intuitions Deceive Us
Reading this book will make you less sure of yourself—and that’s a good thing.
The Drunkard’s Walk: How Randomness Rules Our Lives
With the born storyteller’s command of narrative and imaginative approach, Leonard Mlodinow vividly demonstrates how our lives are profoundly informed by chance and randomness and how everything from wine ratings and corporate success to school grades and political polls are less reliable than we believe.
The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life
In his bold new work, prominent biological theorist Robert Trivers unflinchingly argues that self-deception evolved in the service of deceit—the better to fool others. We do it for biological reasons—in order to help us survive and procreate. From viruses mimicking host behavior to humans misremembering (sometimes intentionally) the details of a quarrel, science has proven that the deceptive one can always outwit the masses. But we undertake this deception at our own peril.
The Social Animal: The Hidden Sources of Love, Character, and Achievement
Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.