Persuading With Facts Is Not Enough

Some fantastic insight, from Neil deGrasse Tyson on how persuading others is about more than just putting the facts out there and letting the chips fall as they may.

You can’t simply have the impact you want with facts alone.

Rather, you have to understand how those facts and arguments are received by the person on the other end and to do that properly you really need to understand what’s already in their head and how those ideas got there.

Persuasion isn’t always here’s the facts, you’re either an idiot or you’re not. It’s here are the facts and here is a sensitivity to your state of mind. And it’s the facts plus the sensitivity when convolved together creates impact.

This is one of the reasons I’ve spent time finding four books that will improve your ability to tell stories.