Over 400,000 people visited Farnam Street last month to learn how to make better decisions, create new ideas, and avoid stupid errors. With more than 98,000 subscribers to our popular weekly digest, we've become an online intellectual hub. To learn more about we what do, start here.

Driving and Availability Bias

availability bias

When driving down the highway a driver who has just passed an accident almost invariably slows down. The same can be said of someone who passes a police officer sitting on the side of the road. The accident makes available to the driver that possibility that he could crash too. The sight of a police car has the same effect (except I suspect it’s “get caught” rather than crash that slows you down).