How Con Artists Exploit Human Behaviour
Fascinating (read the PDF! summary below)
The seven principles of human behaviour that con artists exploit, according to the article:
- The distraction principle: While you are distracted by what retains your interest, hustlers can do anything to you and you won’t notice.
- The social compliance principle: Society trains people not to question authority. Hustlers exploit this “suspension of suspiciousness” to make you do what they want.
- The herd principle: Even suspicious marks will let their guard down when everyone next to them appears to share the same risks. Safety in numbers? Not if they’re all conspiring against you.
- The dishonesty principle: Anything illegal you do will be used against you by the fraudster, making it harder for you to seek help once you realize you’ve been had.
- The deception principle: Things and people are not what they seem. Hustlers know how to manipulate you to make you believe that they are.
- The need and greed principle: Your needs and desires make you vulnerable. Once hustlers know what you really want, they can easily manipulate you.
- The Time principle: When you are under time pressure to make an important choice, you use a different decision strategy. Hustlers steer you towards a strategy involving less reasoning.
See the PDF