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Does watching someone perform a good deed encourage us do the same?

Possibly…

Seeing someone perform a virtuous deed (especially if they are helping another person), makes us feel good, often eliciting a warm, fuzzy feeling in our chest. This positive, uplifting emotion, known as “elevation,” might make us feel great, but is it enough to get us to go out and perform good acts ourselves? According to new findings reported in Psychological Science, a journal of the Association for Psychological Science, the answer may be yes.

Psychological scientists Simone Schnall from the University of Cambridge, Jean Roper from the University of Plymouth, and Daniel M.T. Fessler from the University of California, Los Angeles, wanted to investigate the influence of elevation on behavior. Volunteers viewed either a neutral TV clip (showing scenes from a nature documentary) or an uplifting TV clip (a segment from “The Oprah Winfrey Show” showing musicians thanking their mentors) that was designed to induce feelings of elevation and then wrote an essay describing what they watched. As they received their payment and a receipt, they were to indicate if they would be willing to participate in an additional study.

The results revealed that participants who watched the uplifting TV clip were more likely to volunteer for another research study than volunteers who saw the neutral TV clip, suggesting that elevation may make us more willing to help others. However, anybody can say they will volunteer for a subsequent study or would be willing to help another person. The researchers wanted to see if elevation can result in actual helping behavior.

For more information about this study, please contact: Simone Schnall ([email protected])