Parking Availability Bias
Availability Bias is an enormously powerful force that often leads us astray.
On the bottom floors, there were cars, and in the empty spaces, plenty of oil stains to indicate past users. On the upper floors, he noted, it looked as if the spaces had never been graced by a single car. And yet the word from drivers was that there was “nowhere to park.” But the problem, Shoup noted, is that drivers’ perception parking supply is informed by the parking spaces they can actually see. Call it “parking availability bias”…. And the spaces that are most easily seen, of course, are curb spaces, hence the importance of rational market pricing policies to ensure turnover and vacancy. A few empty spaces (15%) can go a long way.
This perception is a powerful force and leads cities into all kinds of policies that turn out to be misguided and rife with unintended consequences; take the “free holiday parking” approach. Towns hoping to lure shoppers downtown, away from the big boxes, offer up free parking. But beware the power of incentives: Given that many of the best parking spaces in front of local businesses are often occupied (it happens right here in Brooklyn) by the store keepers themselves, the free parking bonanza ends up actually enticing local employees (who would have parked elsewhere or not driven) to grab some free real estate for the day — leaving would-be shoppers with the perception (all-too-real in this case) that there’s “nowhere to park.”