Over 500,000 people visited Farnam Street last month to learn howto make better decisions, create new ideas, and avoid stupid errors. With more than 100,000 subscribers to our popular weekly digest, we've become an online intellectual hub. To learn more about what we do, start here.
Are people who purchase counterfeit products more unethical?
Yes. The icing on this psychological cake is that people have no idea about this effect.
Francesca Gino from the University of North Carolina has shown that counterfeit products actually make people behave more dishonestly. They cheat more in tests and they judge others as unethical with greater abandon. Even worse, they’re completely unaware of this impact. This effect is heavily ironic. People often buy fake goods to look good to other people. But Gino’s study shows that these products can affect our moral choices precisely because they make us look worse to ourselves. As she writes, “Feeling like a fraud makes people more likely to commit fraud.”