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What does the sports business sell?
Sports teams don't sell the game, they sell an experience.
Mark Cuban provides some insight
We in the sports business don’t sell the game, we sell unique, emotional experiences.We are not in the business of selling basketball. We are in the business of selling fun and unique experiences. I say it to our people at the Mavs at all time, I want a Mavs game to be more like a great wedding than anything else….
Video and music are two simple components of what we do. We are developing games that our fans can participate in at the arena that hopefully engage them with what is happening on the court. We are coming up with ways to reward our fans for being our “6th man” and adding energy to the arena. (I will save those for another post). We are looking for ways to enhance the emotional attachments created at our game.