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Can Fake Glasses Make you More Dishonest?

In short, yes, they do. In this video clip of Ariely giving a fascinating description of a study he did on fakes — fake designer accessories, bags, clothes, and more. Specifically, he sought to discover what buying and wearing fakes will do to our thought processes — and whether or not, even though no one else may know it’s a fake, the fact that we know will affect our behavior.

Dan Ariely is the best-selling author of The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home and Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions.