Farnam Street helps you make better decisions, innovate, and avoid stupidity.

With over 350,000 monthly readers and more than 88,000 subscribers to our popular weekly digest, we've become an online intellectual hub.

Melinda French Gates: What nonprofits can learn from Coca-Cola

At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?

In this talk Gates highlights three things we can take away from coke: (1) Real-time data fed immediately back into the product; (2) Tap into local entrepreneurial talent; and (3) Do incredible (aspirational) marketing (appealing to celebration and unity) .

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

Do your amazon.com shopping through this link and help support Farnam Street.

Date:
Filed Under: