Carnegie Mellon Professor Jesse Schell, of the university's Entertainment Technology Center, dives into a world of game development emerging from the popular “Facebook Games” era. People used to think that people played games to avoid reality, however, in the facebook era, there is a realism to the games.
Jesse mentions a book he read recently, Authenticity: What Consumers Really Want. People want real experiences. But, more fascinating is why now? Basically, we live in a bubble of fake bullshit and we want something real.
He also talks about: How virtual pets in your car and how they change the way you drive; advertising during REM sleep; tattoogle adense; our point system; tax incentives; television points; and heath insurance points.
If you like this, check out How Web Designers Use Psychology to Encourage Participation. Also see this NYT article.
Interested in learning more about the psychology behind game design, read A Theory of Fun for Game Design