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(Video) Dan Ariely: Adaptive Responses

Adaptation has to do with how we learn to interpret signals. Behavioral economist Dan Ariely has based his career working through these types of issues as they relate to adaptation to pain and social adaptation. In his talk, he explores how we’re drawn to partners with a similar level of attractiveness and how exposure to pain alters how people perceive pain in the future.


Dan Ariely is the best-selling author of The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home and Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions.