Why do we like an original painting better than a forgery?
In this video, Paul Bloom argues that our beliefs about the history of an object profoundly changes how we experience it. Bloom argues that we value an expensive bottle of wine from a friend of ours more than an identical one from our employer, which was given to 99 others. The reason is not due to the wine's taste, instead it's due to our association with the origins and the uniqueness of the gift itself.
Also see: Would You Pay More For Jon Voight’s Car?