People who feel like they’re stuck with a rule or restriction are more likely to be content with it than people who think that the rule isn’t definite.
Psychological studies have found two contradictory results about how people respond to rules. Some research has found that, when there are new restrictions, you rationalize them; your brain comes up with a way to believe the restriction is a good idea. But other research has found that people react negatively against new restrictions, wanting the restricted thing more than ever.
Kristin Laurin of the University of Waterloo thought the difference might be absoluteness—how much the restriction is set in stone. “If it’s a restriction that I can’t really do anything about, then there’s really no point in hitting my head against the wall and trying to fight against it,” she says. “I’m better off if I just give up. But if there’s a chance I can beat it, then it makes sense for my brain to make me want the restricted thing even more, to motivate me to fight” Laurin wrote the new paper with Aaron Kay and Gavan Fitzsimons of Duke University.