Over 400,000 people visited Farnam Street last month to learn how to make better decisions, create new ideas, and avoid stupid errors. With more than 100,000 subscribers to our popular weekly digest, we've become an online intellectual hub. To learn more about what we do, start here.

Seth Godin’s Fall 2011 Reading List

The last two looked pretty interesting.

The Master Switch: The Rise and Fall of Information Empires

This one really stuck with me–a top level analysis of how changes in media change the culture and change the structure of industry.

The Better Angels of Our Nature: Why Violence Has Declined

I heard Steve Pinker present on this book. He stood for 45 minutes and spoke… not in words, or even sentences, but in complete paragraphs, with no notes.

The subject matter is important, but far more interesting is his eloquence and the erudite nature of his argument. It's rare to see someone who knows his stuff as well and isn't afraid to share his insight.

The Best of Guerrilla Marketing–Guerrilla Marketing Remix

Before you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg.

I'm Feeling Lucky: The Confessions of Google Employee Number 59

I can't get this one out of my head. It's not just an inside look at Google, it's an astonishingly honest take on what it is to be a cog, a sheep, a follower in a company filled with leaders. I wanted to shake Doug and push him to go fail, to do something, loudly.

One for the Road: Drunk Driving since 1900

You know what they invented right after they invented cars?

Drunk driving.

This is a surprisingly gripping book for an academic treatise. It helps you understand the machinations of politics, industry and how society just can't let go of the status quo, even when lives are at stake.

Incognito: The Secret Lives of the Brain

At a conference I recently attended, David talked about his work.

It's all anyone discussed for the next two days.

This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before.

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

If you're trying to get people to buy more stuff, this book will show you how. If you're trying to understand why you buy so much stuff, this book will show you how as well. Good stuff on every page.

Weapons of Mass Instruction: A Schoolteacher's Journey Through the Dark World of Compulsory Schooling

I end up recommending this book to parents again and again. It will transform the way you think of schooling.