Farnam Street helps you make better decisions, innovate, and avoid stupidity.

With over 400,000 monthly readers and more than 93,000 subscribers to our popular weekly digest, we've become an online intellectual hub.

Feeling Nostalgic Leads to Increased Giving

Holidays make us nostalgic, which increases our feelings of fellowship. This leads to more giving:

Compared with control groups, those encouraged to wax nostalgic planned to donate and volunteer more and scored higher on tests of empathy. In a final experiment, a nostalgic pitch (“Restoring the Past for the Children of Wenchuan”) led to greater donations than a forward-looking one (“Build the Future…”).

When we’re nostalgic, we think about interactions with significant others in a sentimentalized past, and those social memories boost feelings of fellowship, researchers suggested.

Source: WSJ

In 2011, I spent over 1,000 hours bringing you Farnam Street. If you find any value in reading Farnam Street, I’d greatly appreciate your support with a modest donation.
Filed Under: