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Exercise Info — Not Calorie Counts

Interesting Nudge:

Sugary drinks like soda are a big cause of obesity, but public health types haven’t had much luck convincing the public of that.

But what if you knew that it would take 50 minutes of jogging to burn off one soda?

When researchers taped signs saying just that on the drink coolers in four inner-city neighborhood stores, sales of sugary beverages to teenagers dropped by 50 percent. That tactic was more effective than a sign saying that the drinks had 250 calories each, or a sign saying that a soft drink accounts for 11 percent of recommended daily calories.

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