Over 400,000 people visited Farnam Street last month to learn how to make better decisions, create new ideas, and avoid stupid errors. With more than 100,000 subscribers to our popular weekly digest, we've become an online intellectual hub. To learn more about what we do, start here.

Don’t Let Real Estate Agents Drive You Through Unattractive Areas Of Town

It's important to be aware of anything that may be unduly influencing our evaluations.

As an example Dr. Robert Cialdini warns of such a situation by pointing to the unethical comparisons that certain realtors will employ when attempting to influence purchasers. By first driving through a largely unattractive area of town, viewing properties that are wholly unsuitable, potential homeowners come to see as even more attractive properties that would otherwise be just acceptable if they had experienced them in isolation. As buyers, therefore it becomes important to be fully aware of the environmental situations and cues that may be unduly influencing our evaluations.

Still curious? Read Cialdini's book Influence: Science and Practice.


Filed Under: