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Do Decision-Makers Opt For Quick Results?
when individuals are faced with making a choice that could result in short-term reward or longer-term benefit, those provided with complete information about the options tend to opt for the quick result.
You’d think that with more information about your options, a person would make a better decision. Our study suggests the opposite. To fully appreciate a long-term option, you have to choose it repeatedly and begin to feel the benefits.