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What Changes Behaviour?

Ruben Anderson, a Communications Specialist with Metro Vancouver, talks about what drives behaviour change. While the presentation is in the context of increasing recycling, the implications are much broader. He lists ten myths and breaks them down into anecdotes and references to studies on things like financial incentives.

After discussing myths, he talks about how we can change behaviours and develop new habits, drawing on knowledge from psychology, behavioural economics, marketing, neuroscience, sociology, social media, and more.

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