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Where Does Creativity Come From?

We don’t know where creativity comes from but we are learning.

Jonah Lehrer’s most recent book, Imagine: How Creativity Works, depicts the science, as we understand it today, behind creativity.

If you’re looking to learn more about creativity, Lehrer’s talk at google is a great place to start.

There are two defining features to moments of insight. The first defining features is that the answer arrives when we least expect it. … The second defining feature is that as soon as it arrives, as soon as we write those words down, we know this is the answer we’ve been searching for.

Still curious? Jonah Lehrer is one of the best writers around. In fact, he’s so good he copies himself. You should check out his books: Imagine, How We Decide, and Proust was a Neuroscientist.