We don't know where creativity comes from but we are learning.
Jonah Lehrer's most recent book, Imagine: How Creativity Works, depicts the science, as we understand it today, behind creativity.
If you're looking to learn more about creativity, Lehrer's talk at google is a great place to start.
There are two defining features to moments of insight. The first defining features is that the answer arrives when we least expect it. … The second defining feature is that as soon as it arrives, as soon as we write those words down, we know this is the answer we've been searching for.
|Still curious? Jonah Lehrer is one of the best writers around. In fact, he's so good he copies himself. You should check out his books: Imagine, How We Decide, and Proust was a Neuroscientist.|