Four Ideas That Changed The Business World

Randall Rothenberg, formerly of Booz-Allen, concluded that most value creation in businesses in the United States over a thirty-year period can be traced to only four ideas: power retailing (big box stores such as The Home Depot), mega branding (umbrella branding as in Disney), focus/simplify/standardize (process simplification as in McDonald's), and value chain bypass (eliminating the middleman, as in

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