Farnam Street helps you make better decisions, innovate, and avoid stupidity.

With over 350,000 monthly readers and more than 88,000 subscribers to our popular weekly digest, we've become an online intellectual hub.

Why words, names, and labels matter

Neil deGrasse Tyson explains why words, names, and labels matter.

The lesson? Choose your words carefully.

The universe is hard enough. The last thing the universe needs is a complex lexicon laid down between the communicator and the listener to confuse them about what it is they’re trying to listen to.

Still curious? Read Tyson’s The Pluto Files: The Rise and Fall of America’s Favorite Planet.