Over 500,000 people visited Farnam Street last month to expand their knowledge and improve their thinking. Work smarter, not harder with our free weekly newsletter which offers a collection of time-tested multidisciplinary knowledge you can add to your mental toolbox.

What Aristotle and Joshua Bell Can Teach Us About Persuasion

In one context people will travel for miles and fork over hundreds of dollars to listen to Joshua Bell play the violin. In another, they walk by paying nothing.

Aristotle explains why we don't notice one of the nation's great musicians cut through the fog of a D.C. rush hour.

Still curious? Read Pearls Before Breakfast.