Over 400,000 people visited Farnam Street last month to learn how to make better decisions, create new ideas, and avoid stupid errors. With more than 100,000 subscribers to our popular weekly digest, we've become an online intellectual hub. To learn more about what we do, start here.

Ira Glass: The Art and Craft of Telling Great Stories

Ira Glass, host of This American Life, gives a funny and thought-provoking talk from the 2007 Gel Conference on what makes a great radio program. Along the way he offers some tips on what makes a good story, how to hold the listener's attention, and how to tie the story into your post.

“Narrative,” he says, “is basically a machine that’s raising questions and answering them.”

(h/t openculture)