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Ira Glass: The Art and Craft of Telling Great Stories

Ira Glass, host of This American Life, gives a funny and thought-provoking talk from the 2007 Gel Conference on what makes a great radio program. Along the way he offers some tips on what makes a good story, how to hold the listener’s attention, and how to tie the story into your post.

“Narrative,” he says, “is basically a machine that’s raising questions and answering them.”

(h/t openculture)