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The Education of a Reluctant Businessman with Yvon Chouinard

Yvon Chouinard is the founder of Patagonia, one of the most respected and environmentally responsible companies on earth.

His memoir, Let My People Go Surfing: The Education of a Reluctant Businessman, is a philosophical work about business, life, capitalism, and values. Yvon proves you can have fun, be environmentally conscious, and, with a little luck, run a successful company.

Things didn’t always go smoothly. While now regarded as successful, a combination of poor management and rapid growth had the company on death row a few times.

Those experiences led Chouinard to question why he was in business. Answering that question forever changed the direction of Patagonia.

In this hour-long talk nicely summarizes the book: