Patagonia: The Art of Telling a Beautiful Story

The Patagonia video below is a reminder that things can be built to last, that we don't need to buy more than we need, and that we can celebrate the old. It's also a great reminder that you can

It's also a great reminder that you can build a valuable company in a way that doesn't compromise your values; a reminder that how you get where you want to go is as important as where you are going.

In a world where we tend to think short-term, this is a reminder that things were here before us and will persist after us. Clothing, which we culturally see as largely disposable, doesn't have to be that way. You can make high-quality clothing that lasts years and even generations.

Even if you're not curious about Patagonia, the video is worth watching as a fascinating example of branding and storytelling.