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Patagonia: The Art of Telling a Beautiful Story

The Patagonia video below is a reminder that things can be built to last, that we don’t need to buy more than we need, and that we can celebrate the old. It’s also a great reminder that you can build a valuable company in a way that doesn’t compromise your values; a reminder that how you get where you want to go is as important as where you are going.

In a world where we tend to think short-term, this is a reminder that things were here before us and will persist after us. Clothing, which we culturally see as largely disposable, doesn’t have to be that way. You can make high quality clothing that lasts years and even generations.

Even if you’re not curious about Patagonia, the video is worth watching as a fascinating example of branding and storytelling.

(h/t twistimage)