“There is a huge danger in looking at life as an optimization problem.”
Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest advertising companies in the world.
Rory started the behavioral insights team and spends his days applying behavioral economics and evolutionary psychology to solve problems that conventionally advertising agencies haven't been able to solve.
In this wide-ranging interview we talk about: how advertising agencies are solving airport security problems, what Silicon Valley misses, how to mess with self-driving cars, reading habits, decision making, the intersection of advertising and psychology, and so much more.
This interview was recorded live in London, England.
Enjoy this amazing conversation.
“The problem with economics is not only that it is wrong but that it's incredibly creatively limiting.”
- Listen to this podcast on iTunes. (Please leave a rating!)
- Stream by clicking here.
- Libsyn RSS
- Download as MP3 by right-clicking here and choosing “save as”.
If you liked this, check out all the episodes of the knowledge project.