Category: The Knowledge Project

Rory Sutherland on The Psychology of Advertising, Complex Evolved Systems, Reading, Decision Making

“There is a huge danger in looking at life as an optimization problem.”

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Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest advertising companies in the world.

Rory started the behavioral insights team and spends his days applying behavioral economics and evolutionary psychology to solve problems that conventionally advertising agencies haven't been able to solve.

In this wide-ranging interview we talk about: how advertising agencies are solving airport security problems, what Silicon Valley misses, how to mess with self-driving cars, reading habits, decision making, the intersection of advertising and psychology, and so much more.

This interview was recorded live in London, England.

Enjoy this amazing conversation.

“The problem with economics is not only that it is wrong but that it's incredibly creatively limiting.”

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Transcript
A lot of people like to take notes while listening. A transcription of this conversation is available to members of our learning community or you can purchase one separetly.

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If you liked this, check out all the episodes of the knowledge project.

Naval Ravikant on Reading, Happiness, Systems for Decision Making, Habits, Honesty and More

Naval Ravikant (@naval) is the CEO and co-founder of AngelList. He’s invested in more than 100 companies, including Uber, Twitter, Yammer, and many others.

Don’t worry, we’re not going to talk about early stage investing. Naval’s an incredibly deep thinker who challenges the status quo on so many things.

In this wide-ranging interview, we talk about reading, habits, decision-making, mental models, and life.

Just a heads up, this is the longest podcast I’ve ever done. While it felt like only thirty minutes, our conversation lasted over two hours!

If you’re like me, you’re going to take a lot of notes so grab a pen and paper. I left some white space on the transcript below in case you want to take notes in the margin.

Enjoy this amazing conversation.

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Books mentioned

Transcript

Normally only members of our learning community have access to transcripts, however, we wanted to make this one open to everyone. Here's the complete transcript of the interview with Naval.

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If you liked this, check out all the episodes of the knowledge project.

Samuel Arbesman on Complex Adaptive Systems and the Difference between Biological and Physics Based Thinking

Samuel Arbesman (@arbesman) is a complexity scientist whose work focuses on the nature of scientific and technological change. Sam's also written two books that I love, The Half-Life of Facts and Overcomplicated.

In this episode, Sam talks about:

  • Our relationship with technology
  • Whether art or science is more fundamental to humanity
  • How he defines success for himself
  • The difference between physics thinking and biological thinking
  • Why its better to learn things that change slowly
  • And much, much more!

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Show Notes

A complete transcript is availale for members of the learning community.

Books mentioned:

The Knowledge Project: Morgan Housel on Reading, Writing, Filtering Information

On this episode, I’m happy to have Morgan Housel (@morganhousel)

Morgan works at Collaborative Fund. He’s a former columnist at the Motley Fool, and a former columnist of the Wall Street Journal. His work has also been published in Time, USA Today, World Affairs, and Business Insider.
You name it, he’s been there. Simply put, he’s one of the shining lights of the business press.

More than that, though, he’s one of the few people that I read all the time. As I’ve gotten to know him over the years, I can also tell you he’s an exceptional person. I hope you enjoy this conversation as much as I did.

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Transcript:
A complete transcript is available for members.

The Knowledge Project: Pedro Domingos on Artificial Intelligence

Pedro

On this episode, I am so happy to have Pedro Domingos (@pmddomingos) who is a professor at the University of Washington.

He’s the leading researcher in machine learning and recently wrote an amazing book called The Master Algorithm. I was fortunate enough to have a long and fascinating conversation with him over dinner one night which I hoped would never end but that ended up leading to this episode which I think you will love.

In this conversation we explore the sources of knowledge, the five major schools of machine learning, why white collar jobs are easier to replace than blue collar jobs, machine wars, self-driving cars and so much more.

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Transcript:
A complete transcript is available for members.

The Knowledge Project: Véronique Rivest on Wine

VéroniqueRivest

On this episode of The Knowledge Project, I talk about one of my favorite subjects with one of the most respected sommeliers in the world: Véronique Rivest.

After placing twice in the top 12 in 2007 and 2010, Véronique became the first woman to make the podium by taking second place at the world's best sommelier competition in Tokyo in March 2013. She's also the owner of Soif in Hull, which is quickly becoming one of my favorite wine bars.

On this episode we learn: how to taste (including an on-air tasting), tips and tricks for serving wine, the twenty minute rule, how to tell if a bottle has been corked, how to hone your sense of taste, how a sommelier looks at a wine list, and so much more.

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Transcript:
A complete transcript is available for members.

Books Mentioned